Commenting on Aimé Leon Dore fw23
For the love of the game.
Aimé Leon Dore has just dropped its fall / winter 2023 lookbook and it will surely go viral on everybody's moodboards. It always does.
Even though I’ve been following the brand since its very first drop of made-in-China sweatshirts with appliquéd ‘aimé‘ logo on the chest back in 2014, I can’t help but smile every time they release a new photoshoot. There is a fine line between an unattainable level of coolness and just looking too costumey. While Aimé Leon Dore is undoubtedly closer to the former, it feels amusing joking about the latter.
Without further ado, here is me being silly about the Aimé Leon Dore fall / winter 2023 lookbook.
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Chapter 1: Brunello Cucinelli
Chapter 2: Ralph Lauren
Interlude 1: Bode
Chapter 3: High School pimping
Chapter 4: Studying art in France
Interlude 2: Going to Berlin techno club once
Chapter 5: My “outgrowing streetwear” type of look
Chapter 6: Being in love with Wes Anderson in New York
Interlude 3: Upcycling the JJJJound x Eddie Bauer collaboration
Chapter 7: Bohemian New York era
Finale: Downshifting to simple coolness
